A whole marketing world focuses on creating new ideas. No matter to what extent – ideas should be new, extraordinary, unique… Old ideas are not on top, for new: courage is needed. We have to find new existence and functioning rules, we need to think outside the box. Thanks to new, revolutionary and not cliched thinking, we can create new quality. We work and live with full awereness that we are part of the bigger formula and that we deliver passion, ideas and skills. Our mission is to be outside the „grey area” and reach to the liminal one (beyond ordinary marketing activities), where we can set the tone for recruitment marketing in Poland. Our target are not receivers, but theirs emotions. We would like to activate positive experiences and feelings the moment they meet with our actions.